Munich Express from BMW came to BMW World (BMW New World 143, 119, 23) to interact with about thirty SL residents. BMW sees Second Life as an interesting feedback tool, and a platform for marketing and R&D.
I am personally disappointed in BMW's position with regards to hydrogen, where Munich admitted that yes, its perhaps 10 years away, all the stakeholders still need to come together to make it happen, and they haven't worked out how they will actually manufacture hydrogen. Meanwhile, bridge technologies such as plug-in hybrids are sorely under-represented.
All in all, an interesting hang. Despite the guy in the green mohawk with a rather obtrusive male member. I think he got bored.
Tags:
alternative
BMW
corporate
fuel
hybrid
hydrogen
plug-in
presentation
second life
