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Business in Second Life

February 3, 2007

Sweden's Second Life Embassy

From Reuters... Sweden to open virtual embassy in Second Life

“It will have answers to questions on all aspects of Sweden,” Olle Wastberg, general director of the Swedish Institute, an organization which promotes the country’s image abroad, said on Tuesday.

The embassy will be called House of Sweden and modeled on the country’s new embassy in Washington. It will open in a couple of weeks.

January 18, 2007

SL Business Communicators covers BMW talk

A complete capture of the conversation BMW hosted, along with a few photos, over at the SL Business Communicators blog.

January 17, 2007

BMW Clean Energy Presentation

BMW in Second LifeMunich Express from BMW came to BMW World (BMW New World 143, 119, 23) to interact with about thirty SL residents. BMW sees Second Life as an interesting feedback tool, and a platform for marketing and R&D.

I am personally disappointed in BMW's position with regards to hydrogen, where Munich admitted that yes, its perhaps 10 years away, all the stakeholders still need to come together to make it happen, and they haven't worked out how they will actually manufacture hydrogen. Meanwhile, bridge technologies such as plug-in hybrids are sorely under-represented.

All in all, an interesting hang. Despite the guy in the green mohawk with a rather obtrusive male member. I think he got bored.

January 15, 2007

BMW Clean Energy in Second Life

BMW Clean Energy - Second LifeI was invited to an upcoming presentation at BMW's SL pad - check me out on a hydrogen car promoting BMW Clean Energy. Hopefully, I'll be able to report back that there are clean, green renewable technologies coming in the next 10 months, not 10 years.

January 14, 2007

Giff Constable: 2006 Year in Review

Giff Constable, a veep at The Electric Sheep Company, wrote a year-end review for Second Life. Among many interesting observations, traffic and concurrent users are way up, while US-based users are dropping as a percentage of the whole:

...if you just look at concurrent users, a year ago max concurrent users was around 5 thousand. Today it is around 20 thousand, a 300% growth rate, although still a fairly small pond. An important part of this story is the international expansion of SL: in the spring, 75% of users were from North America. That number is now around 45%, and sign-ups are about 50-50 North America vs. International.

Giff does a great job documenting the major events of the year, including traffic milestones, RL corporate launches, media coverage, grey goo attacks and all the major business players in Second Life. Check it out.

January 12, 2007

Second Lives

Hi.

In Second Life, my name is Greater Goode. In the real world (aka First Life; RL), I live in Ojai, CA and own Tribal Core, a company that provides internet strategy and web marketing services.

On behalf of a few clients interested in Second Life, I am researching business, marketing, educational and non-profit opportunities and having fun doing it. See you in SL!